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Elijah Craig welcomes the 2024 PGA Championship back to Louisville, Ky. and Valhalla Golf Club after a decade away from the Bluegrass State. To celebrate the Major Championship’s return, Elijah Craig, the Official Bourbon Supplier, will activate the “Elijah Craig Bourbon Speakeasy” on the course for spectators to enjoy as well as release a special Commemorative Edition of its Elijah Craig Small Batch in honor of the 2024 PGA Championship.

As the Official Bourbon, Elijah Craig will activate onsite during the Championship at the 14th hole aptly named “On The Rocks,” from May 16-19, and during practice rounds. Larger in size and scale than any previous championship spectators visiting the Speakeasy can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall. Throughout the course at general concessions, spectators can also find Elijah Craig featured in a signature cocktail. Offsite, area consumers will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig's exclusive sponsorship. Travelers visiting the Heaven Hill Bourbon Experience in Bardstown, Kentucky will enjoy special Elijah Craig golf cocktails and co-branded merchandise to welcome those from near and far.

A special-edition Commemorative Bottling of Elijah Craig Small Batch is now shipping to select retailers across the country to help fans mark the return of the Major Championship to Elijah Craig’s “backyard” where the brand is distilled, bottled and aged. The bottle will be adorned with a neck label featuring the PGA Championship’s Wanamaker Trophy, a gold coin emblazoned cork showing the 2024 PGA Championship logo and a face label prominently showcasing the “Official Bourbon” designation along with the PGA Championship logo. The barrels for this special release are uniquely pulled from Heaven Hill rickhouses P, 1G and A – to further the ties to Elijah Craig’s Official Bourbon partnership with the PGA Championship and the PGA of America. 

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